Avantcha Tea Packaging

Brand Naming, Tagline Development, Brand Identity Development

Avantcha is a luxury tea brand startup from Dubai. 

We took them through a naming process to find a name that would communicate the cutting edge tea blends that make the brand unique. We landed on Avantcha as a combination of avant-garde and cha (cha means tea in Chinese). We also developed the tagline The Advance of Tea to support the brand.  

A complete visual identity was designed including: logo/wordmark, color palette and a complete typography system.