The reason design cost is different depending on who's asking.
Why understanding positioning is one of single most important things you can do as a business owner.
Here it is: my complete, unadulterated guide to brand naming. Struggling to find a name that works for your company? This will help
The thing you wished you'd know at the beginning but didn't.
The short answer is yes, probably. Find out specifically when brand identity guidelines might be helpful.
The mystery revealed.
Just got done reading David Airey's new book Work For Money, Design For Love and it's full of great insights for designers looking to start their own design business. Well done David. The book was of particular interest to me since there is a short passage written by yours truly. Actually, it's more like a quote, but none the less it is an honor to be included in the book - however small my contribution may have been.