In addition to providing custom logos and brand identity design, I can also be hired for production work. I recently was hired by a local real estate agent to reproduce her logo. She didn’t have access to a vector based file of the logo. All she had was a JPEG file. This meant the logo couldn’t be scaled without it becoming blurry or pixelated - a problem since she wanted real estate signs for her for sale properties.
My client was happy with her real estate logo and wanted to keep it, so the first task was to reproduce it. Her real estate logo, while not designed by me, was fairly simple and after a quick search, I had found the fonts used in the original logo. After purchasing the rights to the fonts, I recreated the logo, gradients and all. The next step was to design a sidewalk sandwich board, to be placed outside of her business location, and to design a for sale sign with two riders that attach to the bottom of the sign with name and contact info for her and her partner agent.
I sent her two designs. The first layout was the layout she had asked for. For the second layout I mixed it up a little bit for some variety. In the end, she chose elements from both layouts, but mostly stuck with what she wanted.
After finalizing the layout for the sandwich board and for sale signs, I got in touch with the sign maker and setup the files according to their specifications. Ten days later the signs arrived at my client’s office - a quick and easy process, the problem was solved, and everybody was happy.
Delivering a product
Work like this is not glamourous, (especially since the original logo design was not mine) but sometimes, it’s about delivering a product. In this case the product being the signs. No ground-breaking design here. Just solid production work. But this is the kind of work that keeps the lights on while also solving a client’s problem, and problem solving is what keeps me in business. It’s also always nice to see a physical product you had a hand in producing out in the world, and this particular sign happened to be in my Oakland neighborhood, just a few blocks away.