Answer: Repurpose everything.
Try to make every activity and move you make impact more than one area of your business. Look for a way (any way!) to create exponential time, money, relationships, content (sometimes all of these at once) out of whatever business activity you are partaking in at any given moment.
Business legend Peter Drucker said that after making a decision or solving any problem, the best business managers do this:
They make a rule, a policy, a written procedure or a checklist. So that when they are faced with that same situation again, they don’t have to “reinvent the wheel.”
Doing research on a subject? Find a way to archive it. You just harvested time down the line when you need to revisit that information for something else related.
I took me nearly five years to start doing this. FIVE YEARS! Imagine the knowledge deficit that has created in my business.
Now that I do this, I notice how rarely other small businesses and startups tend to think about this. The inefficiency is staggering.
I know try to do this for every activity I do.
My thought process is: How can I milk this activity to it get the most out of my time and effort?
Writing a proposal? Turn it into a template (saves you time), then a blog post on how to write proposals (potential money, time, content and relationships).
Doing a task that is working “in” your business and not “on” your business? Document the process in detail. This will save you money (and time) because at some point you’ll hand that process off to someone who can do it for you and you won’t have to spend time to teach them how you do it.
Again: Repurpose everything. Be ruthless about it.
Sometimes it might be a task that you yourself end up doing again. But maybe it’s been a while. It takes time to relearn it. Save yourself that time by doing it right the first time.
You might say: "But what about the extra time it takes to write down the process?"
It might take a bit extra time up front, but then you can pass that document off time after time after time. Do it once, and it’s done. But you’ll reap the rewards over and over again.
How does this relate to your brand? Simple. Consistency.
Having a consistent, repeatable process creates a product that you can reproduce over and over again. And when you deliver the same type of product to your clients and customers that they like, you meet their expectations. And you are keeping your promise. When you keep your promise and meet their expectations you gain their trust. And trust is the reason they come back to you over and over again.
What about you? What do you wish you had known when you first started your business?