Cafe Viante Coffee PACKAGING
Brand Identity Development, Packaging Design
With the boom in gourmet coffee roasters around the world, it was only a matter of time before someone decided to capture the quality of fresh roasted coffee and combine it with the convenience of a single-serve espresso machine. And that's exactly what the team behind Cafe Viante did.
We came onboard to help them redesign the identity and packaging for their Signature Collection. The goal was to create a luxury feel and position them at the top of the coffee capsule market. Doing so, also helped the team have confidence when approaching big-box retailers like Bed Bath & Beyond and World Market to want to get it on their shelves.
We designed a complete visual identity including logo/wordmark, color palette, typography system and packaging.