What Goes into Design Pricing? Considering Value and Rights and Ownership

Priced for Value

Clients often come to me with the question of how much a logo or identity design costs. One thing worth stressing is that a lot of time and effort goes into crafting a successfully designed brand identity. So here’s a bit of what I take into account when pricing design work.

If you want to be a designer, design something.

Design in your downtime

As a designer, sometimes you’ll have downtime where you are not working on anything in particular. When this happens, one tactic you can use for acquiring both experience and a potential client is to do a bit of work that can show:

1. What your skills are


2. Why those skills can add value to a business.

Why Small Businesses Need a Brand Identity System

Brand Identity Value

If you own or operate a small business, you might be wondering why you would need to add yet another expense to your bottom line. That may be true if you look at branding your business as an expense. However, if you think of branding as an investment, one that will give you a return over time, then you’ll realize why a brand identity system might be important for your business.

On contracts and why you need to include a kill fee

Basically, a kill fee is a clause in your contract that says that if the client decides to back out or terminate the project mid-way through, after a contract has been signed and project begun, then a fee to “kill” the contract must be made. I recently worked on a project that did not include a kill fee, and unfortunately it cost me time and money.

Start an Email Campaign - The Money Is In The List

The Money Is In The List

An easy way to reach out to potential customers is to get them on an email list. You can do this a variety of ways such as offering a newsletter to sign up for. However you do it, make sure you have their permission to email them. Otherwise, you’ll just be spamming them, which will annoy them and not be a good use of your time, or theirs.

Lead Generation For Small Businesses - Tactics for Getting People in the Door

Tactics for getting people in the door

You can make the argument that all branding is essentially lead generation. Lead generation is the process of acquiring new, potential clients. Good brands nurture those leads into loyal, returning customers - hopefully for many years. So here’s a look at lead generation tactics. There are more tactics now than ever before, so the value of having a cohesive and continuous brand should be as apparent as ever. Simply put, customers and potential clients don’t just walk in the front door anymore. They can come in through the side door, the windows, the cracks in the wall and everywhere in-between if you’ve done your homework and engaged them correctly. 

Graphic Design San Francisco - Retro logo Goodness

Came across this nice little design book in a local book store for a couple bucks. It compiles packaging, corporate graphics and some of the best logo designs from San Francisco designers and agencies from the 70’s. It’s a gem of retro goodies. The cover was pretty beat up, so I tore it off; I have a love, hate relationship with book covers anyways, and most of my hardcovers usually end up bare.

5 questions to determine whether it's time for a new logo

Sometimes it’s hard to know if it’s the right time to look for a logo designer. With that in mind I put together a few questions that might help you decide whether or not your current logo is serving your brand.

However, maybe you’ve just started a new business and you don’t have a logo yet. If that’s the case, the first two questions (at the very least) are what you should be hoping to achieve when you decide to invest in a new logo. 

FEESA Brand Identity Process Breakdown

FEESA - Feed South Africa

FEESA is a non-profit organization with a mission to end poverty in South Africa, starting specifically in the township of Kayamandi. The belief is that through education of the children, employment of the single mothers that raise them, and the most basic necessities of food and water, these people can pull themselves out of poverty. In an effort to make a lasting and eventually sustainable impact, FEESA gives food vouchers to kids that attend class and employs the mothers to cook their meals. It’s an interesting strategy to a very complex issue.