Design Room

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Design Office

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Transient

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Transient

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Why Small Businesses Need a Brand Identity System

Brand Identity Value

If you own or operate a small business, you might be wondering why you would need to add yet another expense to your bottom line. That may be true if you look at branding your business as an expense. However, if you think of branding as an investment, one that will give you a return over time, then you’ll realize why a brand identity system might be important for your business.

Lead Generation For Small Businesses - Tactics for Getting People in the Door

Tactics for getting people in the door

You can make the argument that all branding is essentially lead generation. Lead generation is the process of acquiring new, potential clients. Good brands nurture those leads into loyal, returning customers - hopefully for many years. So here’s a look at lead generation tactics. There are more tactics now than ever before, so the value of having a cohesive and continuous brand should be as apparent as ever. Simply put, customers and potential clients don’t just walk in the front door anymore. They can come in through the side door, the windows, the cracks in the wall and everywhere in-between if you’ve done your homework and engaged them correctly. 

Brand Identity Thought Process: Angie Silvy Photography

Brand Identity Thought Process: Angie Silvy Photography

Angie Silvy is an award winning international photographer based in the San Francisco Bay Area. Angie contacted me to design her brand identity after several unsuccessful attempts with other designers. She claimed that she had fired the other designers. Doesn’t mean those designers were bad but sometimes it’s just a matter of finding the right fit.

Graphic Design San Francisco - Retro logo Goodness

Came across this nice little design book in a local book store for a couple bucks. It compiles packaging, corporate graphics and some of the best logo designs from San Francisco designers and agencies from the 70’s. It’s a gem of retro goodies. The cover was pretty beat up, so I tore it off; I have a love, hate relationship with book covers anyways, and most of my hardcovers usually end up bare.

5 questions to determine whether it's time for a new logo

Sometimes it’s hard to know if it’s the right time to look for a logo designer. With that in mind I put together a few questions that might help you decide whether or not your current logo is serving your brand.

However, maybe you’ve just started a new business and you don’t have a logo yet. If that’s the case, the first two questions (at the very least) are what you should be hoping to achieve when you decide to invest in a new logo. 

FEESA Brand Identity Process Breakdown



FEESA - Feed South Africa

FEESA is a non-profit organization with a mission to end poverty in South Africa, starting specifically in the township of Kayamandi. The belief is that through education of the children, employment of the single mothers that raise them, and the most basic necessities of food and water, these people can pull themselves out of poverty. In an effort to make a lasting and eventually sustainable impact, FEESA gives food vouchers to kids that attend class and employs the mothers to cook their meals. It’s an interesting strategy to a very complex issue.