Trader Vic's

Brand Architecture, Brand Consulting, Brand Identity Guidelines

Trader Vic's is an internationally renowned restaurant franchise with nearly thirty locations around the world. 

I was hired to create brand identity standards and guidelines to pass on to current and future franchisees in order to unify and strengthen the brand across the many locations around the world. 

The end result was an 80 page document with standards that included everything from signage and uniforms, to marketing materials and merchandise.

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