Brand Consulting, Brand Identity Design, Signage Design
Wells & Bennett serves home sellers and buyers in Northern California.
I was asked to redesign their outdated brand identity and to help bring all of the agent's marketing materials under one, unified brand.
After defining the brand characteristics and designing the different brand elements (logo, typography, color palette, etc.), templates were designed to be passed on to the numerous agents to ensure a standardized look across all brand touch points.
The result is a stronger, more unified brand and a less expensive and quicker turn around time for the agents.